Preferred Hotels & Resorts Expands Prestigious Legend Collection As Demand Grows For Destination-Led Luxury Travel
Discover the latest additions to Preferred Hotels & Resorts’ Legend Collection, featuring 11 distinguished properties across five continents in 2026.
Eleven unforgettable hotels in some of the world’s most extraordinary more than 125 luxury hotels worldwide. Reflecting growing demand for destination-led luxury travel, the new additions showcase key trends shaping the sector, including cultural immersion, regenerative and nature-based escapes, personalised urban experiences, and destination-defining resorts, while reinforcing the collection’s focus on distinctive character, exceptional service, and a strong sense of place.
Travellers are increasingly drawn to hotels that preserve the stories, traditions, and architectural identity of their destinations, a shift supported by findings from Preferred Hotels & Resort’s Luxury Travel Report. At Dusit Thani Bangkok, contemporary luxury is expressed through Thai-inspired design, cultural rituals, and the gracious hospitality that has defined this celebrated landmark for more than seven decades. In Morocco, the new Palais Jamaï Fès opening in October 2026 occupies a restored late 19th-century palace overlooking the historic city, offering an evocative gateway to the enduring heritage of Fes. Another new launch, Serras Sevilla, which made its debut in September 2026 in the heart of one of Spain’s most culturally rich cities, provides an elegant base from which to experience its architecture, gastronomy, and Andalusian spirit.
Regenerative and Nature-Based Travel Continue Gaining Momentum
As travellers continue seeking opportunities to slow down and make more conscious choices with their travels, experiencing nature is <a s preferences.
Located on Barcelona’s prestigious Passeig de Gràcia, BLESS Hotel Barcelona brings together bold design, gastronomy, fashion, and culture in one of the city’s most vibrant districts, while BLESS Ibiza The Site reimagines the iconic island through a sophisticated lens that blends contemporary luxury with Ibiza’s celebrated lifestyle and creative energy. In Charleston, The Cooper offers a distinctly Southern interpretation of luxury, pairing waterfront views and elegant design with an authentic connection to one of America’s most historic cities. Collectively, all of these newly opened in 2026 properties demonstrate how today’s most sought-after urban hotels are moving beyond accommodation to become gateways to the culture, lifestyle, and unique rhythm of their destinations.
The Rise of Destination-Defining Resorts
Across the Middle East, significant investment in tourism is giving rise to a new generation of world-class destinations and Wynn Al Marjan Island stands as one of the first time, featuring a dazzling 70-story tower that houses more than 1,500 luxury accommodations, over 20 dining venues, a beach club, and other luxury amenities that include a private marina, lush gardens, and pools.
The Legend Collection members that have joined the Preferred Hotels & Resorts portfolio in 2026 include: